If you grew up in the 70’s in the mainstream USA, I am sure you heard of the Blue Oyster Cult song “Don’t Fear the Reaper” or perhaps you have seen the hilarious Saturday Night Live Skit “More CowBell” featuring the song.
Either way if you or your business wants to remain contemporary, you should definitely be embracing Cryptocurrency and not fearing the Crypto!
Let’s explore the two top crypto currencies as an example, Bitcoin and Ethereum.
Bitcoin was launched in 2009. It has been tested over and over again as a triple ledger, decentralized, peer to peer asset for 12 years now. At a market cap of $1.2 Billion it is truly just getting started. The most exciting and terrifying thing about Bitcoin is the daily swings we see in price volatility. It goes sometimes as high as 5%+ to the upside and 10% + to the downside. And to make it worse, oftentimes these price swings are likely to happen on the weekend, when you should be secretly going down a YouTube music rabbit whole of your favorite 70’s band rare concert footage.
If you watch these price swings too closely, you’ll end up on the Cryptocurrency rollercoaster!
However, if you sit back and enjoy your favorite beverage with the knowledge of a 100% to 200% annual growth, you can relax and enjoy your day knowing that you are taking a position that eventually will eat up the $11.89 Trillion Gold Market and attract investors from the $119 Trillion Bond Market. As I am writing this afternoon 11.19.21 Bitcoin is up 217% year over year.
Bitcoin is the grand daddy with ever increasing decentralized developer and miner ecosystem gobbling up one household and business at time like a Pac-Man game.
Ethereum is second in line and should not be discounted, having launched in 2015 it is only 6 years old. However, it has many applications for smart contracts including media NFTs, which is a real threat to traditional gaming, music, and video revenue as the next generation of content creators look to get paid directly for the work they produce.
In my opinion for the next two years or so, Bitcoin will remain the leader. It will attract investments from people that have so far gone into the gold, bond, and stock market, while the younger generation will allocate increasing amounts of their disposable income to Ethereum or similar derivatives.
At STRI Labs, our mission is to help businesses onboard into the Crypto Economy. Don’t let fear of the crypto eat up your business by inaction. Let us onboard you into the crypto economy and grow your assets.